We will build your website on a Wordpress blogging platform that is easy to learn and make content changes to. I use Wordpress because of the architecture and structuring quality. Wordpress, when optimized with the right plugins is about the most search engine friendly design for getting a high ranking on Google. You want your website to be found by your local niche market easily when they do a search. The design is what you see but the nuts and bolts of the design is what the search engine spiders see.

NUTS & BOLTS…

We will structure your small business website with the latest optimization software to help boost you to the top of the search engine results pages for the keyword phrase that best describes your local niche market. The architecture and inner workings is designed to  improve the volume and quality of traffic to your small business website from search engines via “natural” (”organic” or “algorithmic”) search results.

The first thing we look at is your business, your local competitors who are currently marketing online and the volume of customers or clients that are searching for your products or services online. The domain name, title, description and search terms are determined from this research. Of course you will decide your domain name, title of your website and the keywords but we will strongly suggest you consider our recommendations if you want to have a chance of good search engine ranking and a traffic generating website.

We will install five very important pieces of software or plugins that will make your site work harder to find customers by utilizing a search engine friendly structuring platform.

The first plugin is called “All-In-One-SEO Pack” and this is the single most important piece of SEO software because it establishes a foundation and sets up your site’s title, tags and meta tags to include keywords and descriptions which creates more unique content for search engines. It will automatically optimize your titles for search engines and generates meta tags automatically.

The second piece of software is a “Google Sitemap Generator” which generates a sitemap for the search engines. Search engines give priority to sites with optimized sitemaps. Everytime you edit or create a post, your sitemap is updated and all major search engines that support the sitemap protocol, like ASK.com, Google, MSN Search and YAHOO, are notified about the update.

Next we are going to make sure that an auto tagger is installed and functioning. This plugin uses Yahoo to suggest keywords related to the content of a new post. These keywords will show up on your posts meta keywords. Just in case you forget to include your own keywords after writing an article this plugin will create them for you.

Another very important optimization piece to your small business website is a plugin called Sociable. Sociable automatically adds links to the bottom of every article posting allowing your users to share your articles with popular social bookmarking sites. This is just one more tool to help potential customers find your site when they are searching for items that you specialize in.

We will also install a ping optimizer to inform blog servers that you have added a post with new content. This is designed for your blog posts. The ping optimizer will notify all the ping services which will increase your online exposure. This also encourages search engines to index your new content properly. If you add a new page to your website you will need to ping the new page manually by going to PingoMatic.com and adding the new page.

There are a few other secret ingredients that go into the creation of our small business websites but they are kept a secret. A good chef never gives away a great recipe.